Role: Art direction & Design
Share playlists, music, and the aux cord with Traffic Jam. Traffic Jam is a personal project app concept that helps friends pass the aux digitally, because we all know the struggle of being stuck in a car when your friend in charge of music is just really into this new album from Taylor Swift (me, I’m the friend). It takes advantage of bluetooth and allows users to join “rooms” and add to playlists. Perfect for car rides, offices, and grocery stores that just can’t get their vibe down. App concept idea created in InVision.
Objective: The objective of the “Traffic Jam” app concept project was to design a mobile application that facilitates seamless music sharing and collaboration among friends in various social settings, such as car rides, offices, and grocery stores. The app aimed to address the common frustration of being stuck with someone’s music choice by providing a fun and interactive platform for users to pass the aux digitally and curate playlists together.
Approach:
- User Research and Persona Development:
- Conducted user interviews and surveys to understand the pain points and preferences of music listeners in group settings.
- Developed user personas representing different demographics and usage scenarios to guide design decisions.
- Feature Ideation and Wireframing:
- Brainstormed features and functionalities that would enhance the music-sharing experience and promote social interaction among users.
- Created wireframes and user flows to visualize the app’s navigation and interaction patterns, prioritizing simplicity and ease of use.
- Visual Design and Branding:
- Designed a visually engaging and cohesive user interface that reflects the app’s playful and social nature.
- Established a vibrant color palette, playful typography, and custom iconography to create a distinct brand identity for Traffic Jam.
- Bluetooth Integration and Room Creation (Concept Ideas):
- Implemented Bluetooth technology to enable seamless connection between users’ devices and facilitate real-time music sharing.
- Developed a “room” feature that allows users to create or join virtual spaces where they can collaborate on playlists and control the music together.
- Playlist Curation and Collaboration:
- Designed intuitive controls and interactive features for adding, rearranging, and voting on songs within playlists.
- Incorporated social features such as comments, likes, and sharing options to foster engagement and interaction among users.
Results:
- Enhanced Social Music Experience: The Traffic Jam app concept provides users with a fun and collaborative platform for sharing and curating playlists in group settings, enhancing the overall music listening experience.
- Increased User Engagement: The app’s interactive features and social functionality encourage users to actively participate in playlist curation and engage with friends and peers in shared music experiences.
Conclusion: The Traffic Jam app concept project demonstrates my ability to conceptualize, design, and prototype innovative solutions that address real-world problems and enhance user experiences. By combining user-centered design principles, creative problem-solving, and technical expertise, I created a compelling concept for a social music-sharing app that resonates with users and fosters meaningful connections through music.