Project: Funny Face Bakery x Artsy Affirmations
Art Direction: Faith Henke
Baking & Frosting: The talented team at Funny Face Bakery
Artsy Affirmations collaborated with Funny Face Bakery on a series of Artsy Affirmations-themed cookies. I did the lettering and artwork and the talented team of ladies at Funny Face Bakery brought the designs to (delicious) life. This collection was available for purchase April-May 2021.
Objective: The objective of the collaboration between Artsy Affirmations and Funny Face Bakery was to create custom cookie designs that not only showcased the creativity and craftsmanship of Funny Face Bakery but also reflected the aesthetic and values of my personal brand. The project aimed to leverage the unique medium of edible art to strengthen brand identity, foster audience engagement, and create memorable experiences for customers.
Approach:
- Brand Alignment and Concept Development:
- Leveraged the shared values and aesthetic preferences of Artsy Affirmations and Funny Face Bakery to develop concepts that resonated with both entities.
- Brainstormed ideas that integrated elements of my personal brand identity, such as logo, colors, typography, and design motifs, into visually appealing and cohesive cookie designs.
- Collaborative Design Process:
- Collaborated closely with the Funny Face Bakery team to refine design concepts and ensure alignment with their expertise in cookie decoration and production.
- Shared brand guidelines, mood boards, and design inspirations to guide the development of custom cookie designs that reflected the essence of Artsy Affirmations.
- Detailed Design Execution:
- Translated brand elements and design concepts into detailed digital renderings and mockups, paying special attention to color accuracy, proportion, and visual impact.
- Incorporated intricate details and embellishments that showcased the craftsmanship and artistry of the cookie decorators while staying true to the brand’s aesthetic.
- Production and Quality Assurance:
- Worked closely with the cookie company’s artisans and bakers to ensure the faithful execution of the custom cookie designs, providing feedback and guidance as needed.
- Promotion and Brand Integration:
- Integrated the custom cookie designs into Artsy Affirmation’s marketing and promotional efforts, including social media campaigns and website features.
- Leveraged the collaboration to strengthen brand recognition, engage followers, and foster a sense of community and connection with the audience.
Results:
- Brand Cohesion and Recognition: The custom cookie designs served as an extension of the Artsy Affirmations brand identity, reinforcing brand recognition and cohesion across different touchpoints and experiences.
- Engagement and Excitement: The visually stunning and delicious custom cookies generated excitement and engagement among followers and customers, sparking conversations and social sharing.
- Successful Collaboration: The collaboration between Artsy Affirmations and Funny Face Bakery resulted in a harmonious partnership that showcased creativity, innovation, and mutual respect for each other’s brand values and aesthetics.
Conclusion: The collaboration between Artsy Affirmations and Funny Face Bakery exemplifies my ability to forge strategic partnerships and create unique and memorable brand experiences that resonate with audiences. By leveraging shared values, creativity, and craftsmanship, we successfully brought the essence of my personal brand to life through custom cookie designs that delighted customers and strengthened brand loyalty.