Art Direction & Design: Faith Henke (hey, that’s me!)
CASETiFY x Artsy drop 2! This was a fun collection to create because it’s all about fun lettering, bright shapes, and snarky sayings. Elevating tech one drop-proof case at a time.
Objective: The objective of the phone case series project for Casetify was to design a collection of stylish and protective phone cases that catered to diverse tastes and preferences while maintaining brand consistency and quality standards.
Approach:
- Market Research and Trend Analysis:
- Conducted thorough market research to identify current trends, popular themes, and consumer preferences in the phone case market.
- Analyzed competitor offerings and customer reviews to identify gaps and opportunities for differentiation.
- Creative Concept Development:
- Developed a creative concept for the phone case series that aligned with Artsy Affirmations’ unique style, while still focusing on CASETiFY’s unique demographic of forward-thinking tech users.
- Brainstormed ideas for unique designs, patterns, and motifs that would appeal to a wide range of customers, from minimalist to maximalist.
- Design Exploration and Iteration:
- Explored various design concepts, color schemes, and graphic elements to create a diverse range of phone case options.
- Iterated on designs based on feedback from internal stakeholders and focus group testing to ensure market appeal and customer satisfaction.
- Brand Collaboration and Partnership:
- Leveraged the unique opportunity to be a brand partner with CASETiFY to create limited edition phone case designs.
- Coordinated with external partners to align design concepts and marketing strategies for collaborative phone case releases.
Results:
- Diverse Product Offering: The phone case series offered a wide variety of designs and styles, catering to different aesthetic preferences and personality types.
- Brand Recognition and Loyalty: The Artsy Affirmations x CASETiFY collaboration put Artsy Affirmations in the forefront of tech users’ minds as they shopped for new accessories and protection for their devices. This collaboration helped both brands stand out in their markets.
Conclusion: The phone case series project for CASETiFY showcases my ability to conceptualize, design, and execute product collections that align with brand objectives, market trends, and customer preferences.