Role: Graphic Designer

Creative Direction: JC Collier

Objective: The objective of this project was to conduct a comprehensive brand refresh for Venture Creative Studios, a leading marketing agency in St. George, Utah, to revitalize their brand identity and enhance their market positioning.

Approach:

1. Discovery Phase:
   • Conducted extensive research and analysis to gain insights into the current market landscape, competitor positioning, and target audience preferences.
   • Reviewed what worked and what didn’t with the current branding.
2. Strategy Development:
   • Developed a clear branding strategy and positioning statement that aligned with Venture Creative’s values, mission, and long-term goals.
   • Identified key brand attributes and messaging pillars to communicate the company’s unique value proposition effectively.
3. Visual Identity Design:
   • Redesigned the company’s logo to reflect a modern and creative aesthetic while maintaining visual continuity with the existing brand equity.
   • Developed a new color palette and typography system to create a cohesive visual language that resonated with the target audience.
   • Created brand guidelines outlining logo usage, color specifications, typography guidelines, and brand imagery to ensure consistency across all touchpoints.
4. Brand Collateral Redesign:
   • Refreshed all brand collateral, including business cards, email signatures, and marketing materials, to align with the new brand identity and messaging.
   • Designed custom templates for digital and print assets to streamline the creation process and maintain brand consistency.
5. Website Redesign:
   • Using guidelines set during the visual identity design phase, redesigned the company’s landing page, focusing on improving user experience, navigation, and visual appeal.
6. Launch and Rollout:
   • Contributed to a successful brand launch campaign to introduce the refreshed identity to internal and external stakeholders.
   • Developed marketing materials and communication assets to support the rollout of the new brand identity across all channels.

Results:

• Enhanced Brand Perception: The brand refresh helped Venture Creative Studios establish a more modern and professional image in the market that better reflects its values and goals, resulting in increased credibility and trust among customers and partners.
• Improved Market Differentiation: The updated brand identity and messaging enabled Venture Creative to differentiate itself from competitors and better communicate its unique value proposition to target audiences.
• Increased Engagement: The redesigned website and brand collateral received positive feedback from users, leading to increased engagement metrics and a higher conversion rate on initial releases across social media.
• Positive Stakeholder Feedback: Internal and external stakeholders expressed enthusiasm for the refreshed brand identity, citing its alignment with the company’s values and vision.

Conclusion: The brand refresh for Venture Creative exemplifies my ability to develop strategic brand solutions that drive business growth and resonate with target audiences. By leveraging a data-driven approach and creative design solutions, I was able to help contribute to Venture Creative elevating its brand presence and achieve its marketing objectives.