Role: Illustration
Copy: Chase team
Series of 3 illustrations for Chase Bank socials. Other freelance projects with Chase include additional social illustrations, charts, and 70+ spot illustrations. The purpose of these illustrations was to encourage Chase customers to be smart with their money through savings tips. 2020-2021.
Objective: The objective of the social graphics project for Chase Bank was to create a series of visually appealing and informative graphics that effectively explain various financial concepts and money management principles in a clear, engaging, and accessible manner. The project aimed to address the challenge of demystifying complex financial topics and empowering Chase Bank’s audience to make informed financial decisions through compelling visual storytelling.
Approach:
- Content Research and Concept Development:
- Conducted extensive research on financial literacy topics, banking terminology, and consumer behavior to identify key concepts and pain points to address in the social graphics series.
- Brainstormed creative concepts and visual metaphors to simplify and illustrate complex financial concepts such as budgeting, saving, investing, and credit management.
- Visual Design and Brand Alignment:
- Designed a cohesive visual identity for the social graphics series that aligns with Chase Bank’s brand guidelines and messaging while maintaining a fresh and contemporary aesthetic.
- Utilized a combination of typography, color theory, iconography, and illustration techniques to create visually compelling and easily digestible graphics that resonate with the target audience.
- Storyboarding and Information Hierarchy:
- Developed storyboard outlines and information hierarchies for each graphic to ensure clarity and coherence in message delivery.
- Organized content elements such as headlines, subheadings, and bullet points to guide viewers’ attention and facilitate comprehension.
- Interactive and Animated Elements:
- Integrated interactive and animated elements into select social graphics to enhance engagement and convey dynamic financial concepts more effectively.
- Leveraged multimedia features such as GIFs, videos, and interactive infographics to create immersive and memorable user experiences across social media platforms.
- User Testing and Iteration:
- Conducted user testing and feedback sessions with target audience members to gather insights and validate the effectiveness of the social graphics in conveying financial concepts.
- Iterated on design elements, messaging, and visual treatments based on user feedback to optimize engagement and comprehension.
Results:
- Increased Engagement and Reach: The social graphics series for Chase Bank generated high levels of engagement, reach, and social sharing, as audiences responded positively to the visually appealing and informative content.
- Improved Financial Literacy: The graphics effectively conveyed complex financial concepts in an accessible and engaging manner, empowering Chase Bank’s audience to make more informed financial decisions and take control of their finances.
- Positive Brand Perception: The innovative and educational approach to content creation reinforced Chase Bank’s reputation as a trusted financial advisor and resource for financial education and empowerment.
Conclusion: The social graphics series project for Chase Bank exemplifies my ability to leverage visual storytelling, design expertise, and strategic thinking to communicate complex concepts effectively and engage audiences across digital channels. By combining creativity, user-centricity, and brand alignment, I successfully contributed to Chase Bank’s mission of promoting financial literacy and empowerment among its customers.