Role: Graphic Designer
Creative Direction: JC Collier
Copywriter: Brianna Cluff
Project Manager: Sam Dehio
Objective: The objective of the Trula marketing flyer project was to create eye-catching and persuasive promotional materials to be distributed on college campuses. The flyers and social assets aimed to raise awareness of Trula—a free service that connects students with peer mentors—and encourage students to sign up for the platform. This is an ongoing project–assets created monthly to stay up-to-date on trends and the ever-evolving college campus.
Approach:
- Target Audience Analysis:
- Conducted research to understand the demographics, interests, and needs of college students, particularly regarding academic support and mentorship.
- Identified key pain points and motivations that could be addressed through the Trula platform.
- Creative Concept Development:
- Developed a creative concept that resonated with college students and emphasized the benefits of peer mentorship and academic support offered by Trula.
- Brainstormed ideas for compelling visuals, messaging, and calls-to-action to capture students’ attention and encourage engagement.
- Visual Design:
- Designed visually appealing flyers with vibrant colors, bold typography, and dynamic imagery to grab the audience’s attention and convey the energetic and supportive atmosphere of the Trula community.
- Incorporated Trula’s brand elements, such as logo, colors, and tagline, to ensure brand consistency and recognition.
- Messaging and Copywriting:
- Crafted concise and persuasive copy that communicated Trula’s value proposition clearly and effectively.
- Highlighted key features and benefits of the platform, such as personalized mentor matching, academic resources, and community support.
Results:
- Increased Awareness and Engagement: The Trula marketing flyers successfully raised awareness of the platform among college students and generated interest in signing up for the service.
- Higher User Acquisition: The promotional campaign led to an increase in user registrations and active engagement on the Trula platform, as students responded positively to the messaging and visuals presented in the flyers.
- Positive Feedback: Campus administrators and student leaders praised the effectiveness of the marketing materials in promoting Trula and supporting student success initiatives on campus.
Conclusion: The Trula marketing flyer project demonstrates my ability to develop creative and impactful promotional materials that resonate with target audiences and drive desired outcomes. By combining strategic thinking, compelling design, and persuasive messaging, I helped effectively communicated Trula’s value proposition and encouraged student engagement and participation in the platform’s community.